Property, for most of us, is the single most valuable asset purchased or disposed of in our lifetime. We offer our clients the advice and professional, bespoke service that only a prime Central London specialist with 100 years of combined knowledge can provide.

The Process

The process of selling your house is on the face of it a relatively simple one; a no-obligation appraisal of the property is followed by a recommendation on marketing price and strategy, professional photographs and floor plans are drawn up, a button is pressed and your property magically appears on the property portals and in the ubiquitous glossy magazines. These are the tools of the trade that are available up and down the country and across London, by any given agent with any given property. However, within Prime Central London, we deal with a far more nuanced market – and these nuances, quirks and subtleties are what separates the professional from the amateur.

The Traditional Route

For those clients who prefer the more traditional route, then our “full throttle” approach is individually tailored to meet your needs. While discretion is a valuable quality to those seeking it out - there are advantages in reaching as wide an audience as possible. As well as our existing database of purchasers, your property is advertised on line and in print and we work with relocation agents, investors and other local and national agents to identify the right buyer and to negotiate the highest price possible on your behalf.

The Outcome

With terms agreed, we work closely with the solicitors, surveyors, financial advisors, mortgage brokers and anyone else the process may involve, to ensure smooth progress towards swift exchange of contracts and completion.